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7 million 

London generates 

7 million 

tonnes of waste

each year  

that's enough to fill more than 2,800 50m Olympic pools


 London's waste management has reached breaking point. 

Waste is estimated to grow by 1 million tonnes yearly (1)

Landfills are expected to reach capacity by 2026 (2)

Annual waste bill stands at an excess of £2 billion (2)

In 2015/16, landfills and incinerators produced 273kt CO2eq (3)

 The Solution: Recycling 

  • LOWER GHG EMISSIONS: As rates of material recovery increases, the proportion of municipal waste sent to landfills and incinerators drops.

  • ENERGY SAVED: Generating virgin materials by fossil fuel combustion and manufacturing virgin materials is more energy-hungry than recycling. 

  • CIRCULAR ECONOMY: Establishes the third pillar of a circular economy focused on re-use and re-purposing of materials.

  • GREEN CITY: The pressure on landfills will diminish, enabling the space to be relocated to non-recyclable waste and extending the time to capacity beyond 2026.


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London is infamous for its

Low Recycling Rates  

compared to the rest of the UK (4)

5 out of 10 Councils 

that have the Lowest Recycling Rates in England fall within London (5)

70-80% of waste is recyclable, but only 33% is Recycled (6)

100 Languages are spoken in London, creating Language Barriers (2)

33 different recycling

schemes create 

Confusion (2)

47% of households have Disagreements over plastic recycling (8)

Transient population where One Third of Households Moved in 2016 (9)

84% of recycled waste was 

Rejected for Contamination

between 2011-2015 (7)

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